Senior Art Director with 19+ years of experience creating brands, campaigns, and digital experiences. I’m a creative thinker, but I’m also a maker. I like developing the idea, defining how it should look and feel, and staying close to the work all the way through execution.

I’ve worked across branding, digital, motion, CGI, photography, content, and production. That range has made me very hands-on. I can lead the creative direction, build the visual system, design the work, create motion, develop CGI, or jump into production when that’s what the project needs.

AI is also part of my creative workflow. I use it alongside the tools I already work with to explore ideas, develop visuals, prototype directions, and push concepts further without giving up the craft or creative decisions behind the work.

I’m comfortable moving between creative direction and execution, depending on what the project needs. That can mean setting the direction and guiding a team, working directly on the design, or bringing different disciplines together to get the work done. I’ve always preferred staying close to the work rather than stepping away from it.

CGI & Visual Effects .
I create photorealistic CGI, product visuals, environments, and motion for campaigns, brand experiences, and digital content. My work covers modeling, materials, lighting, rendering, and compositing, taking each visual from the initial idea through final production.
Motion Design & VFX Integration .
Motion has been a core part of my work for years, from brand systems and campaigns to title sequences, product films, social content, and digital experiences. My work includes 2D and 3D animation, art direction, compositing, VFX, simulation, editing, and post-production, with a strong focus on timing, movement, typography, and how a visual system comes to life in motion.
Branding & Creative Direction .
I develop brands and creative direction from the initial idea through full visual systems and campaigns. The work includes identity, typography, imagery, motion, digital, and content, with a focus on building a clear visual language that can adapt across different formats while keeping the original idea intact.
Digital Experience & Interactive Design .
I design websites, landing pages, digital products, and interactive experiences from early structure through final design. My work includes UX, UI, design systems, prototyping, motion, and development handoff, while keeping the brand consistent throughout the experience.
Print & Physical Media .
I design for print across packaging, brochures, event materials, point-of-sale, environmental graphics, and out-of-home. My work goes from the initial design through final production, including materials, finishes, and preparing everything to actually get made.
Film, Photography & Craft Production .
I work with photography and video from concept and art direction through shooting and post-production. This includes lighting, composition, retouching, editing, motion, and CGI, depending on what the project needs.
AI Creative Workflows .
AI is part of my creative process, from early concepts and visual exploration to image, video, and final production. I work with different AI tools and models, combining them with design, motion, CGI, and post-production. I also build and customize workflows around the needs of each project, connecting different tools and processes into something the team can actually use.
I do my best work when a project brings different disciplines together. I like being involved from the early idea through the details of production, making sure every part feels connected and the final result stays true to the idea.

The way creative work gets made will keep changing. What matters is knowing which tools to use, how to bring the right pieces together, and when to keep things simple. In the end, it still comes down to a strong idea and making it well.
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