This ad was created to shed light on the prejudice and misinformation faced by individuals with Down syndrome. It highlights the unconditional love and warmth they bring to the world—something often misunderstood by those who haven't experienced it firsthand.

The campaign features a powerful wordplay around the term “special chromosome”, conveying the deeper message: “How special we are.”  As expressed in the ad’s original Portuguese line: “Você pode pensar o que quiser de nós, mas uma coisa é verdade, você não pode imaginar os Cromossomos Especiais.”

In English: “You can think whatever you want about us, but one thing is true—you can't imagine how special we are.”