Brand redesign for U.S. Market launch. This project marks the redesign of an established Brazilian brand as it enters the competitive energy drink market in the United States. A key differentiator of the product is its new manufacturing base in Miami, Florida. The brand’s updated identity draws inspiration from the vibrant cultural landscape of Miami—its artistic flair, iconic beaches, tropical climate, and the rich diversity of its people. Every element of the new concept reflects the city’s dynamic spirit, aiming to create a strong emotional connection with a broad and multicultural audience.