Developed for a U.S. market launch, this rebrand represents the evolution of a Brazilian energy drink entering a new creative stage. Inspired by Miami’s cultural vibrancy, the concept embraces rhythm, color, and movement as core elements of the identity.Bold color palettes, dynamic compositions, and expressive layouts define the visual system, reflecting the city’s artistic energy and diversity.

Every design decision was made to feel energetic, inclusive, and contemporary. The result is a confident and modern brand presence designed to stand out and connect in a highly competitive market.