This project involved the development of a new brand identity for Glittr, a platform created to connect and empower the LGBTQ+ community by centralizing events, venues, and experiences in one place. The concept was built around visibility, connection, and celebration.

The visual identity translates diversity and self-expression into a bold and energetic system. Vibrant color, luminous gradients, and dynamic particle-based visuals symbolize individuality coming together as a collective. Typography and graphic elements were designed to feel modern, inclusive, and digital-native.

The result is a confident and expressive brand presence that celebrates community, accessibility, and belonging, positioning Glittr as a vibrant hub for discovery, connection, and shared experiences.