This project involved the development of a new brand identity for Miami Shores Fish Market & Oyster Bar. The concept was built to reflect freshness, movement, and coastal energy, translating the spirit of Miami into a contemporary and approachable visual language.

Inspired by the ocean and daily seafood rituals, the identity combines bold typography with a dynamic circular symbol that evokes schools of fish in motion. A vibrant color palette reinforces freshness and warmth, while clean graphic elements ensure versatility across physical and digital applications.

The result is a lively and cohesive brand system that feels modern, welcoming, and authentic, capturing the experience of fresh seafood, casual dining, and coastal culture through a clear and memorable visual identity.