This project involved the development of a new brand identity for Whatta Bite, a Brazilian snack restaurant with decades of history and success, now expanding to Florida. The concept was created to honor its heritage while adapting the brand for a new cultural and geographic context.

The visual identity blends bold typography, warm colors, and playful graphic elements inspired by Brazilian “salgados” culture. The system balances tradition and modernity, capturing the flavor, energy, and comfort of familiar recipes while feeling approachable and contemporary.
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The result is a vibrant and welcoming brand presence that celebrates Brazilian street food culture and supports Whatta Bite’s expansion into a new market with confidence and authenticity.